No matter what business you are in, you probably have clients or customers – or at least you hope you do. After all, that is part of what it takes to be sustainable as a business. Without clients you can’t exist – or if you do exist without them you won’t for long!
What is the difference between a customer or client? The words are used interchangeably at times. There is an important distinction between the two. At least in the mindset of what is best for your clients and what will help keep your business sustainable. As your “customer” you are hoping to sell to them a product or service. As your “client” you are looking out for them and what is in their best interest. You truly want the best for them. You approach the relationship in a manner of “here is what I can do for you,” and “here is what I can do to help.”
With that approach, it isn’t about what you can “sell” but more about how you can help them. If you are good at what you do and can provide for them in that manner, you will have a happy, satisfied CLIENT. They are much more likely to return to you the next time they need something. Voila! Return business! In any business, voice over or otherwise, it’s all about client relations!
May you live long, help others, and prosper.